‘Tesla Killers’ Are Having A Really Hard Time Killing Tesla

  • I-Pace is off to slow start despite years-long marketing push
  • Jaguar dangles $3,000 discounts to Tesla owners to boost sales
Jaguar I-PacePhotographer: Lucia Buricelli/Bloomberg

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It’s a trope that’s been around roughly as long as Elon Musk has been in the car business: When a new electric vehicle is unveiled, it’s dubbed a potential “Tesla killer.”