Greener Living
Elon Musk’s Antics Turn Owners and Would-Be Buyers Against Tesla
The lightning-rod CEO's public persona — once a big asset — is increasingly a liability in the EV race.
By making Tesla and himself so synonymous with one another, Elon Musk has put the company’s increasingly valuable brand at risk.
Photographer: Samuel Corum/BloombergThis article is for subscribers only.
This story was originally published on July 30. On Monday, Elon Musk infuriated Ukrainians when he suggested that the country seek a negotiated solution to the invasion by Russia and cede Crimea for good.
Dennis Levitt got his first Tesla, a blue Model S, in 2013, and loved it. “It was so much better than any car I've ever driven,” the 73-year-old self-storage company executive says.